🌱Catch Up With COP26: Week 2

Featuring Jude's Ice Cream, Little Freddie, Arrowtown and more...

Happy Friday!

This week we cover:

  • Catch Up With COP26: Week 2

  • Meet the Knowvember Brands: Jude’s Ice Cream and Little Freddie

  • In case you missed it: Plastic Accounting 101: How Your Brand Can Take Action, by Noah Godfrey, co-founder of Ampliphi.


> Good News This Week

🎯 Arrowtown announced it is now carbon neutral, working with Zevero and Klimate to measure, track and offset their emissions.

🎯 Clean Kitchen are working with Ecologi to introduce a carbon neutral plant based meal deal. 

⭐️ UGG launched UGGrenew, partnering with NuShoe Inc to extend the life of their classic boots. 

⭐️ Farmer-owned co-op First Milk and Somerset-based Wyke Farms announced new bonus schemes to reward farmers who take sustainability initiatives that reduce emissions, increase carbon sequestration and biodiversity. 

⭐️ Arla Foods unveiled its five-year strategy for sustainable dairy production. Arla will increase investment in areas including sustainability, product innovation, capacity expansion and digitalisation by more than 40% to €4 billion+. A new retainment policy will allocate €1 billion+ to support its farmer-owners on their sustainability missions.

⭐️ Tesco announced that its pension scheme and retirement savings plan arms of the business will be net zero by 2050. The two retirement schemes have over 345,000 members and more than £24bn in assets.

⚡️ Tesco, Sainsbury's, Waitrose, Co-op and M&S announced that they would reduce carbon emissions, deforestation and the food waste and packaging they produce by 50% by 2030. This will be monitored by WWF. Additionally, by end of 2022, they have pledged to set science-based targets to help limit global warming to 1.5C above pre-industrial temperatures.

> Click on each link to read more.


> Quick Take

Catch Up With COP26: Week 2

In the final week of COP26, lots has happened. Like before, we’ve found signs of progress and listed what’s caught our eye this week. Want to add to our list? Comment below.

Signs of progress:

What’s caught our eye:

What’s coming up? There are still events you can get involved with.

COP26 isn’t quite over yet, and the conversation should continue far beyond it too. Check out our COP26 Events calendar - all online, mostly free, and all sure to inspire you. Our recommendations:

  • TEDxSusMafia, Theme: 100 Climate Unicorns - 13/11/2021 at 06:30 - The Sustainability Mafia - Link Here.

  • Exchange: The Human Side of Net-Zero - 17/11/2021 at 08:30 - Fluxx Studios - Link Here.

  • Corporations and Climate Change: From Ambition to Impact - 18/11/2021 at 16:00 - The Conference Board - Link Here.

We want your opinions! We’re looking to whether you think COP26 has changed anything for the consumer goods industry. Let us know by emailing info@followingthefootprints.com, or commenting on this post!


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> Brand Spotlights - in partnership with Knowvember

⚡️ Meet the Knowvember Brands: Jude’s Ice Cream

Mission: We’re Jude’s, Britain’s first Carbon Negative ice cream company, and a certified B Corp. Our mission is to pioneer radical change in our industry by creating the most unbelievably delicious ice cream (have you tried our vegan range?!) that is good for the planet. We started this journey by truly understanding our carbon footprint and working with carbon footprinting experts to become carbon negative through a combination of carbon reduction, carbon removal and rewilding projects.

Status: Carbon Negative

Targets: Reduce our carbon intensity by 43% by 2030. Make 50% of our retail range plant based by 2025.

We chatted to Jude’s about their journey to make their facilities more energy efficient, how they’re reducing the emissions of their ingredients, and why they’re involved in the Knowvember campaign.

Read the full interview for more:

Following the Footprints
⚡️ Meet the Knowvember Brands: Jude's Ice Cream
As part of our partnership with the Knowvember campaign, we’re profiling each of the seven founding brand partners. Taking a stance for climate transparency, each brand knows and shows the climate footprints of their products - making it easier than ever for consumers to make informed and climate conscious choices…
Read more

⚡️ Meet the Knowvember Brands: Little Freddie

Mission: When it comes to baby food, Little Freddie believe children deserve better. From the quality of their ingredients to the future of their planet, everything we do here, we do to give them the best in life. As the UK’s first carbon negative baby food brand, we are continuously looking for ways in which we can reduce our environmental impact. Sharing our climate footprint has allowed us to identify further areas for improvement and has brought us closer to our mission of becoming a business that gives more than it takes.

Status: Carbon Negative

Targets: We are the UK’s first carbon negative baby food brand, which means we double offset our emissions every year. Our Big Green Plan has 20 ambitious target that will reduce our UK environmental impact and deliver six of the UN’s SDGs by 2025. All with the aim of being a brand that gives more than it takes.

We chatted to Little Freddie about how they’re tackling freight emissions, how they’ve reduced the impact of their packaging, and what results they’ve seen already.

Read the full interview for more:

Following the Footprints
⚡️ Meet the Knowvember Brands: Little Freddie
As part of our partnership with the Knowvember campaign, we’re profiling each of the seven founding brand partners. Taking a stance for climate transparency, each brand knows and shows the climate footprints of their products - making it easier than ever for consumers to make informed and climate conscious choices…
Read more

> In case you missed it

Plastic Accounting 101: How Your Brand Can Take Action

By Noah Godfrey, co-founder of Ampliphi.

Read the Full Story


> Follow up with…

  1. Article: How UK food & drink can hit net zero emissions by 2050

  2. Article: Report: $100trn needed to get global supply chains to net-zero and up to half must go to SMEs 

  3. Podcast: My Climate Journey

  4. Community: OCO Crew